Keywords Relevancy Factors

Keywords determine the page relevance. ie: how relevant is this web page for this specific search enquiry.

• Prominence. How early in a web page’s title, description, body text, and so on does a keyword appear? By using keywords early in the tags and body text, increasing its prominence, thus improving the relevancy.

• Frequency. How frequently is a keyword used in the tags or body text? Be careful about repeating keyword in any tag. If repeated too many times could be accused of “keyword stuffing”.

• Keyword Weight. How many times a keyword is used in relation to the total number of words on the web page?

• Proximity. How near the keywords are placed in relation to each other? As a rule of thumb, keep keywords near to each other.

Tto increase a pages relevance in relation to a keyword:

• Keywords should dictate the main theme of the web site

• Keywords used in the title ( as displayed at the top of the of the web page ( between the <TITLE> tags) IMPROPER OR NONEXISTENT USE OF TITLE IN THE WEB PAGES WILL KEEP MORE WEBSITES OUT OF TOP RANKING WITH GOOGLE THAN ANY OTHER FACTOR EXCEPT FOR LACK OF LINKS

• Keywords need to be in the title hyperlink

• Key word needs to be in the Heading (H1 H2 H3 ) which is the top of the text

• Keywords need to be at least 5%to 20 % of the page text which is best to have at least 250 words

• Keyword at the top and bottom of the web page

• Keywords need to be related to the linking page: title, content and the link

• Keywords in an image alt text drop down boxes and file names